Shining on Global and Domestic Stages with Innovative Products

As a leading enterprise dedicated to outdoor home furnishing brand promotion and global market expansion, Mibin Home has always regarded high-profile exhibitions as a core channel to showcase its strength and connect with global markets. In 2025, the company continued to focus on this strategy, participating in landmark outdoor exhibitions—not only consolidating its presence in international and domestic markets, but also launching a series of cutting-edge new products aligned with future consumer trends.

June 2025: immcologne, Spoga+gafa 2025 the "Garden Furniture" Trend

Mibin kicked off its global exhibition journey with the Cologne International Furniture Fair (immcologne) in Germany. Leveraging this influential industry platform that shapes European home furnishing trends, the company successively launched its outdoor rattan furniture collection. The on-site booth attracted numerous designers and retailers from various industries, accurately aligning with the core trends of the coming years.

Mibin’s carefully curated exhibits centered on handcrafted rattan furniture. This category, with its eco-friendliness, natural texture, and versatile design, is expected to dominate the future European home furnishing market—making the booth a focal point for visitors. Key exhibits included:

· Hand-woven rattan chairs: Combining traditional weaving techniques with modern ergonomic design, they precisely catered to European consumers’ preference for a "sustainable comfort experience."

· Rattan bar stools: Compact and exquisite, specially designed for small-space living scenarios.

· Rattan leisure chairs: Equipped with soft cushions and made of weather-resistant materials, they are suitable for use on outdoor patios and balconies.

The booth also attracted discussions with local distributors and retailers, who praised Mibin for its ability to "balance authentic craftsmanship with local aesthetic preferences." This participation significantly enhanced Mibin’s brand recognition in Europe.

September 2025: Shanghai International Furniture Fair – Tailoring to Global Buyers' Needs

At the Shanghai International Furniture Fair, Mibin focused on business matching opportunities and adjusted its product portfolio based on the needs of different global regions. The booth’s "Garden Living Experience Pavilion"—featuring modular sofa sets and hanging chairs—attracted buyers from around the world.

October 2025: Canton Fair – Serving Global Markets with Sustained Innovation

Mibin concluded its 2025 exhibition journey with the 138th China Import and Export Fair (Canton Fair). During the fair, the company strengthened its commitment to sustainable development—highly aligning with the fair’s advocated concept of eco-friendly manufacturing.

Key new products at this exhibition included:

· Rattan hanging chairs: Boasting high load-bearing capacity and durability, they are suitable for both hotel settings and outdoor gardens, and were developed specifically to meet the needs of different countries and regions.

· Upgraded sofa sets: Equipped with detachable and machine-washable cushions, they meet customers’ demands for low-maintenance outdoor furniture.

· Various styles of rattan bar stools: Offering a range of rich color options and woven patterns.

A Year of Trend-Driven Growth

Mibin’s 2025 exhibition journey fully demonstrated its ability to translate global trends into market-ready products. By focusing on the natural texture, all-weather durability, and modular flexibility of handcrafted rattan furniture, the brand successfully met the diverse needs of different markets—from the preference for luxurious aesthetics in Europe to the demand for practical functionality in Asia.

Looking ahead, Mibin plans to integrate new features into its 2026 product series while expanding its exhibition footprint. In the field of outdoor living, Mibin continues to explore its path of innovation and leads new trends in outdoor home furnishings.